Your friends Twitter and Facebook posts, Flickr, YouTube and even their blog posts will now appear first in your search results. Google’s referring to it as Google social search. Although it’s been around since 2009, they’ve just recently updated it by adding social to Google Images and the social posts used to be at the end of the search results. You can control the people and accounts you see in the searches and if you’re not logged in you won’t see the social results.
http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html
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