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Tuesday, February 15, 2011

J.C. Penny illegal search engine optimization

J.C. Penny may have been participating in black hat optimization.  They became number one for many keywords beating out competition such as Amazon and Macy’s.  An expert in online search, Doug Pierce of Blue Fountain Media states that J.C. Penny’s attempt at altering search results is the most ambitious attempt he’d ever heard of.  [NYTimes]  

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